COLLECTIVE EFFERVESCENCE :
as in a feeling
The sociological concept that describes the energy and harmony people experience when they come together around a shared purpose. ​​​​​​
EFFERVESCENT CONSULTING
as in a framework
A hospitality + marketing consultant dedicated to inspiring collective purpose and meaningful business returns.​
​ CO. :
1. : with : together : joint : jointly.
2. : collective : collaboration : company
SERVICES
translating vision into pleasurable and prosperous brands.
My expertise is in discovering intriguing brands, developing compelling concepts and strategies for those brands, and then optimizing those strategies into programs that deliver. I embrace the tension between art and science because that is how extraordinary things are made.
WORK
previous projects
Hospitality has a transformative power - giving individuals permission to be a part of something bigger than themselves. I create strategies that inspire collective purpose and enhance performance. Here's proof.
Fidelity Hotel
Cleveland, Ohio
Winner:
Hospitality Design Awards 2025
Winner: Best Lifestyle Hotel Public Space
Winner: Best Overall Guest Room Design
Nominee: Best Lifestyle Hotel​
Scope:
concept development
naming and positioning
brand + creative direction
marketing + pr strategy
f+b development
website design + development
for nuovo re and new waterloo
ABOUT
prinicpal, alexis lanman
Alexis comes with nearly two decades of executive marketing and hospitality experience, primarily in the independent owner-operator development and management space. She has nurtured the vision, formation, and success of over 20 unique lifestyle hotels and restaurants spanning 10 states. Alexis is a mom to two naughty little boys, serves on various committees, and is a regular speaker at industry conferences. She grew up in Fort Worth, Texas and holds a Diplôme d’Histoire de l’Art from La Sorbonne.
CLIENTS
